There is a question that many travelers do not do it because they assume that the answer is obvious: why to book direct with the operator when Booking or Airbnb already have everything in one place?
The short answer is that the platforms charge. A lot. And that cost is paid by the guest, the operator, or both. In the case of VEZRA, the decision not to be in third-party platforms was not operational by default. It was a deliberate choice for the guest to get a better rate, direct communication and a standard that the platforms can’t guarantee.
In summary
Book direct on VEZRA eliminates the commission of OTA (between 14% and 30% in platforms such as Airbnb or Booking), gives access to direct communication with the team from the first moment and allows access to preferential rates for guests-recurring items. The process is as simple as on any platform: select dates, unit and confirm in vezra-group.com. The difference is what comes after: without intermediaries, without variability, with the Standard VEZRA™ guaranteed on every stay.
For what platforms will cost more than it seems
Airbnb and Booking are not free. Their business model is based on commissions that are distributed between the host and the guest, in ways that are not always transparent.
Airbnb charges the host of between 14% and 16% of each booking. In some markets, added to the guest an additional service charge of up to 14%. In practice, a significant part of what you pay per night finances the platform, not the apartment where you’ll be staying.
That money has to come from somewhere. Or the operator raises the price to compensate for the commission, or reduces the budget available to keep the apartment in good condition. In none of the two cases earn the host.
When you book directly on vezra-group.com 100% of the fee goes to the operator. There is No commission to translate or service charge to justify. The rate you see is the rate you pay.
What changes with the direct booking, beyond the price
The price is the most obvious reason to book direct. But it is not the only reason it’s relevant.
Direct communication from the first moment
When you book through an OTA, any question passes through the messaging system of the platform. The operator receives a notification, respond when you can, and the platform is an intermediary in that conversation.
When you book direct with VEZRA, speak with the team VEZRA. If you have a question about the apartment, the area, the access or if you need to arrange something special for your arrival, there is a real person answered. For the traveler who arrives in Bogotá with an agenda closed, that difference is operational.
Standard guaranteed, that is not dependent on the host
The platforms may show you reviews and ratings. Cannot guarantee that the apartment that you see on the screen is the one that you find when you arrive, because they do not control how it operates, each host individual.
VEZRA controls how to operate each unit. The Standard VEZRA™ is an inspection protocol pre-entry that is applied before each arrival. If the apartment does not pass inspection, not delivery. This distinction, which seems to technique, is the difference between knowing what you’ll find, and cross your fingers.
Preferential rates for guests recurring
The platforms retain the data of the guests. When you finish your stay, if you want to return, you have to go through the same process with the same charges.
When you book direct with VEZRA, you are a guest VEZRA, not an anonymous user of a platform. The team has your history, you can anticipate your preferences and, if you come back, you have access to preferential rates without negotiation. The guide on preferential rates for travelers recurring explains how it works this system in detail.
Step-by-step: how to book direct on VEZRA
The process is simple. There are No complicated forms or steps that do not make sense.
- Go to vezra-group.com and navigate to the section of residences in Bogotá.
- Select the dates of your stay. Availability is real-time: what you see available, it is available.
- Choose the unit that best fits your profile: zone (Parque 93 or Chicó Norte), size, and building services.
- Confirm booking directly. You receive in the same process the instructions of the digital access and the data from the concierge.
- Arrives. The access works 24 hours a day. The apartment is ready since you are saying, not from the host decides that yes.
If you have any questions before you confirm, the team is available by WhatsApp or email. Without ticketing systems, without response times that depend on the occupation of the day.
How much you save by booking direct: real estimate
This estimate is based on a stay of seven nights in a standard unit in the Park 93.
| Concept | OTA platform | Direct booking VEZRA |
| Base rate (7 nights) | USD 1.050 | USD 1.050 |
| Commission platform to the guest (up to 14%) | $ 147 | 0 USD |
| Commission platform operator (14-16%) transferred to the price | USD 147-168 | 0 USD |
| Estimated Total | USD 1.197–1.218 | USD 1.050 |
| Estimated savings | — | USD 147-168 |
The savings in a single stay of a week can cover several meals in the best restaurants of Park 93. In longer stays or for executives who travel frequently, the jackpot is more significant.
What platforms can’t offer
There is one thing that no OTA can guarantee that because their model does not allow: a standard of operation verified and consistent.
Airbnb can filter by rating. Can’t be sure that the apartment you see in the photo is the one that you find when you arrive, because you have no control over how it operates, each host.
VEZRA do have that control. The Standard VEZRA™ can be applied in every unit before each arrival, regardless of whether the booking is for a night out or for a month. The consistency is not dependent on the mood of the host or of the duty of the staff. Depends on the protocol.
To understand the structural difference between the two models, the guide on the benefits of booking without intermediaries develops each point in more detail.
Checklist before you book: what you should always verify
Regardless of where you book, check these points before you confirm any accommodation in the Area 93:
- What the fee includes all the services, or are there additional charges?
- Do the WiFi speed has a guaranteed minimum or only ‘high speed’ without specifying?
- What are the check-in is digital and independent or dependent on the availability of a host?
- Is there a direct channel of attention during the stay, with response times defined?
- How the photos are recent and correspond to the current state of the apartment?
- Is there a cleaning protocol verified before each income?
If the answer to any of these questions is not clear in the tab of the accommodation, it is a warning sign. In VEZRA, each of these variables is documented and verified prior to each arrival.
The direct channel is the right decision
Book direct on VEZRA is not a preference of niche. It is the logical decision for the traveler who wants to pay less, communicate without intermediaries, and to know exactly what you will find when you arrive.
The platforms have their uses. For the executive who comes to Bogotá to work and need a standard verified, are the wrong channel.
Book now with code VEZRA93 — Best price guaranteed
Frequently asked questions about the direct booking in VEZRA
Why VEZRA is not on Airbnb or Booking?
Because the model of OTA involves committees that affect the final price, communication intermediated that generates friction and the absence of standard operating guaranteed. Direct booking eliminates the three problems.
Is it safe to book directly in vezra-group.com?
Yes. The process of booking in vezra-group.com it is direct and safe. The payment options available are described during the process of confirmation.
Can I cancel or change a direct booking?
The conditions of cancellation is handled directly with the team VEZRA, without being dependent on the policies of any platform. Are detailed at the time of booking.
How do I access the preferential rate as a guest recurring?
By booking directly on vezra-group.com. There is No program points or special process. When you book direct you as a guest and recurring, the computer applies the preferential rate automatically.
Does the availability in vezra-group.com is time real?
Yes. The units VEZRA not published in OTAs, which means that the availability that you see in vezra-group.com it is real and up-to-date. No artificial inflation of prices or units involved that are available.
Can I pay in dollars or euros?
Yes. VEZRA work with international clients and facilitates the process with the payment options in the forex. The concierge team can guide you on the options available based on the profile of the host.
